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4th issue 2013
Strix Inside
Welcome to the end of year edition of Strix Inside in 2013.

Stay updated with our email newsletter. Strix Inside will keep you informed about new developments, product launches, upcoming events and news.
KeAi News

Strix are pleased to report that appliances featuring our revolutionary KeAi micro controls are launching in numerous global territories through a number of leading small appliance brands.
KeAi kettles
KeAi fitted appliances have successfully achieved all relevant external qualifications, as well as our own rigorous internal testing, and KeAi controls are already available for 8.2 and 10 Amp applications with a 13 Amp version to join imminently.
KeAi is the smallest and lightest control available on the market and offers all the utility and quality you would expect from a Strix control, but has additional benefits including:
  • Lift off, Shut off as standard
  • Ultra compact design = smaller, lighter appliances
  • Integrated steam switch
  • Fully integrated 360° micro interface
  • World leading coning, easy to lift and replace
  • Built in key components for improved manufacturing efficiency and quality.
  • A series of actuator options to suit the individual appliance
To find out more please email our sales office or contact your Regional Sales Manager.
Strix's Award Winning Technology Recognised

Strix representatives celebrated last month as the company won an award for Innovation and Independent Thinking in the annual Isle of Man Newspapers' Awards for Excellence.
Strix's successful entry was based on the development of the Award for Innovation and Independent ThinkingTommee Tippee Perfect PrepTM machine - the culmination of a significant project, where Strix worked closely with Tommee Tippee ®, one of the world's leading Mother and Baby products brands, to deliver a whole new category of appliance that addresses previously un-met consumer needs. 
In addition, the same appliance was recognised for another award - this time the "She Knows" Parenting Award from the USA. "She Knows" is an influential website and e-magazine for US Women.
She Knows Parenting Award
The Perfect PrepTM machine features two key Strix developed technologies, the Instant Flow Heater and also the Aqua Optima Anti Bacteria filter, which uses cutting edge micro-filtration technology to perfectly purify potable water, as effectively as boiling.
Both these awards recognise the innovation and ingenuity Strix technologies bring to the market and the new ways we find to address consumer needs.
360° immersed kettle

We are proud to announce the first 360° immersed kettle, bringing the 360° advantages to the immersed price point.
Strix's brand new micro control, KeAi, makes it possible. The first integrated control that can work with an immersed element, offering the 360° user and design freedom at very attractive cost.
The first appliance is going to be launched beginning of next year.
KeAi 360 Immersed kettle
  • 360° base & immersed element
  • 1.7 litres
  • Hinged, pull up lid
  • Neon power indicator
  • PP actuator
  • Floating power base
  • 220-240V, 1.85kW-2.2kW
  • KeAi 10 Amp control
To find out more please email our sales office or contact your Regional Sales Manager.
Joyoung launch Water Dispenser featuring Strix Instant Flow Heater
Chinese brand and OEM Joyoung launched this brand new water dispenser, using the Strix Instant Flow Heater which delivers hotter water, faster than any other system on the market.
Joyoung Water Dispenser
  • Dispense at boil, even from cold in 5 seconds
  • Water on demand at either cold, 40°C, 60°C, 80°C or 100°C
  • Variable Volume to suit your cup size: 150ml to 300ml
  • 2.6 litre removable water tank
The Strix patented Instant Flow Heater is ultra reliable and has a great scale tolerance, up to 1,200 cups before descale.
The appliance has been launched in China and is available here.
Please email our sales office or contact your Regional Sales Manager for more information.
At Strix we hope you had a successful year and would like to thank you for your cooperation.
We wish you all the best for 2014.
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Strix Ltd. - Head Office
Tel: +44 (0)1624 829 829 Fax: +44 (0)1624 822 918 Email:
Address: Strix Limited, Forrest House, Ronaldsway, Isle of Man, IM9 2RG, British Isles.
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