Only Strix's U67 control allows the electronics to be located in the power base which
- allows the user interface to be laid out so that it is both ergonomic and also "showcases" the electronic capabilities which supports the premium price point of electronic kettles,
- segregates the electronics from the harsh, hot and humid environment in the main kettle body,
- facilitates greater freedom in kettle design,
making Strix's U67 the preferred control of choice in the EK sector with >70% share, chosen by the world leading kettle brands responding to the global increase in tea drinking.
Tea drinking has changed greatly; consumers are much more discerning and are drinking a wide range of different drinks for different occasions.